This summer, with the popularity of network variety shows such as "China New Rap" and "Summer of the Band", Wu Kris's sunglasses and Gao Hu's browline glasses have become a hot topic in the mouth of many viewers. From rapper to rocker, with the blessing of the star effect, colored sunglasses and strange plain glasses have quickly become a must-have item for hipsters.

On September 10, at the 32nd China International Eyewear Industry Exhibition (hereinafter referred to as the exhibition), the consumption Daily reporter found that the glasses with bright colors, unique shape and obvious decorative functions are no longer the exclusive fashion brand, and many large eyewear retail chain enterprises based on professional optometry are also making bold attempts. Attract the attention of "cool girls" with strange shapes and effective functions.

Traditional opticians make fashion items

When it comes to traditional optical shops, consumers may think more about rows of or black frames, metal frames, or strange plastic glasses with a sense of color neatly placed in bright glass cabinets, two or three staff wearing professional suits smiling at the shopping guide, and one or two small black rooms waiting in line. Selection, try on, optometry, etc., a series of operations, a pair of glasses that meet their needs on the bridge of the nose, very professional but absolutely nothing to do with fashion. However, at the exhibition site, a variety of glasses, supporting products dazzling, dazzling, the reporter found that many professional optometry glasses based large retail chain glasses, also began to launch a fashion design of decorative glasses.

From purple to pink gradient lens with two symmetrical lying swans waiting to fly, blue and black gradient lens and gold flame frame matching design... This is not the promotion of some foreign masquerade party, nor is it the release of some over-the-top new fashion brand. It's a product on display at a traditional eyewear booth that has been in the business for nearly 30 years.

The above exaggerated design of the glasses is from Hainan Jinggong glasses, the booth responsible staff told reporters, in fact, these exaggerated glasses, has not yet been formally produced, temporarily used for exhibition performance, booth decoration. However, he also said that with the younger consumer population, the brand is also launching younger products, and the double beam frame of titanium metal launched in the year now, does not affect the needs of consumers to correct vision at the same time, but also can bring consumers a fashion experience. "Because we still do professional glasses, design and functionality have to be considered, but the glasses are more decorative this is a popular trend, the future brand design will also develop in this direction." Jing Gong glasses booth person explained to reporters. On the other side of the Chiba Glasses exhibition area from Chongqing, the reporter also found a lot of colorful and unique glasses. The frame adopts prismatic design to ensure that it meets the requirements of traditional elliptical lenses, and adds geometric design, coupled with pink, yellow, and blue colored lenses, which is full of fashion and practical at the same time.