Indian Online Grocery Market: Expected to Hit US$ 46.30 Bn by 2029

Anticipated Growth in Revenue:

Indian Online Grocery Market size is expected to reach nearly US$ 46.30 Bn. by 2029 with the CAGR of 37.1% during the forecast period.

Indian Online Grocery Market Overview:

The  Indian online grocery market  is experiencing exponential growth, driven by the rise in e-commerce, increased mobile internet penetration, and evolving consumer preferences. This market is projected to reach nearly US$ 46.30 billion by 2029, growing at a remarkable CAGR of 37.1% during the forecast period. The transformation in shopping behavior, the convenience of home delivery, and the increasing purchasing power of consumers are significant contributors to this surge.

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Indian Online Grocery Market Scope:

This comprehensive report covers the analysis of the Indian online grocery market, focusing on its size, growth drivers, segmentation, regional insights, and the impact of COVID-19. The report examines the revenue impact on market leaders, followers, and disruptors due to the pandemic, providing both short-term and long-term strategies for decision-makers. The analysis includes market dynamics, competitive landscape, and future outlook.

Indian Online Grocery Market Drivers:

The primary driver behind the growth of the Indian online grocery market is the booming e-commerce sector. With the proliferation of smart devices and increased internet access, consumers find it more convenient to shop online. The time-saving aspect of online grocery shopping, coupled with rising incomes and purchasing power, has further fueled this trend.

Historically, daily grocery needs in India were met by local kirana stores or hyper-local markets. However, technological advancements and urbanization have led to the emergence of numerous online grocery start-ups. These online platforms cater to the demand for groceries with the added advantage of home delivery, eliminating the need for long queues and travel to distant stores. Most online grocery stores are concentrated in metro and Tier-I cities, but there is a gradual expansion to Tier-II cities due to increasing urbanization and disposable incomes.

Indian Online Grocery Market Segmentation:

by Product Type

1. FMCG
1.1. Packaged Food
1.2. Home Care
1.3. Beverages
1.4. Family Care
2. Grocery Staple
3. Fruits and Vegetables

by City Type

1. Tier I
2. Tier II
3. Tier III

by Sales Model

1. Bulk Purchase Model
2. Quick Commerce Model

Indian Online Grocery Market Key Players:  The key players are

1. Alibaba
2. Amazon
3. Walmart
4. Grofers
5. Big Basket
6. Local Banya
7. ZopNow
8. Nature Basket
9. Reliance Fresh Direct
10. Green Cart
11. Aaram Shop
12. Eemli
13. Day to Day Fresh
14 Naturally Yours
15. Dilli Grocery
16. Kiranawalla

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Indian Online Grocery Market Regional Analysis:

North America

Regionally, the southern part of India is the largest contributor to the online grocery market, with cities like Bengaluru and Chennai leading in online consumer numbers. The western region, including Mumbai and Pune, and the northern region, encompassing Delhi and NCR, follow suit. These regions have a high concentration of tech-savvy consumers and robust internet infrastructure.

 

COVID-19 Impact Analysis on Indian Online Grocery Market:

The COVID-19 pandemic significantly impacted the Indian online grocery market. Lockdowns and social distancing measures led to a surge in online grocery shopping as consumers avoided crowded places. The demand for home delivery services skyrocketed, and many consumers who were initially hesitant to shop online adapted to this new norm. This shift has had a lasting impact, with many consumers continuing to prefer online grocery shopping even post-pandemic.

The pandemic also posed challenges for the market. Supply chain disruptions, logistical issues, and increased demand strained online grocery platforms. Companies had to quickly adapt to ensure the safety of their employees and customers while maintaining service quality. Market leaders, followers, and disruptors experienced varying impacts based on their operational scale and adaptability.

Key Questions Answered in the Indian Online Grocery Market Report are:

  • What will be the CAGR of the Indian Online Grocery market during the forecast period?
  • Which segment emerged as the leading segment in the Indian Online Grocery market?
  • Which are the prominent players in the Indian Online Grocery market?

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